Metadata plays a crucial role in the discoverability and organization of VOD content on FuboTV. Delivered using the Cablelabs ADI 1.1 XML specification and encoded in ASCII or UTF-8, the metadata must include essential information such as the Provider value, creation date, Program_Type, TMS_ID, among others. This detailed approach ensures that content is accurately represented and can be efficiently managed within FuboTV's platform, enhancing the viewer's browsing and selection experience.